2020 is almost here, and the future is looking bright for small businesses. There are many exciting opportunities to grow your business in 2020. You just need to be aware of these trends. That way, you can implement them in your own brand. Luckily, we have the inside scoop. Here are some excellent tips for setting your small business up for success in 2020.
SEO is Key
Whoever said the blog is dead is sadly mistaken. The key to growing your small business in 2020 is to expand your web presence. Most important, you must implement search engine optimization (SEO).
Get an SEO audit on your website. Implement keywords that drive traffic to your site (and competitors) in strategic areas such as headers and image data. Then, start up a blog and use these keywords seamlessly within engaging and relative content.
SEO is going to be even more important for local services and brick-and-mortar storefronts. Google takes your SEO into consideration when they recommend businesses to people using search engines. So, boosting your SEO can boost your Yelp! Rating.
20% Deductions Under Tax Cuts and Jobs Act
Small business owners might actually get ahead this tax season. Under the new Tax Cuts and Jobs Act, small businesses can claim up to 20% worth of deductions. This provision is implicated in 11011 Section 199A.
What’s great about this provision is that these earnings don’t affect the tax returns of the self-employed. They won’t have to reduce their net incomes.
Also, you can expense 100% for a business property if it was acquired between September 27, 2017, and January 1, 2023. This break will decrease by 20% annually until 2027.
Less Social Posts, More Stories
All small business owners know social media is integral to success. However, you might need to change up the platforms you’re using. Nobody wants static Facebook or Twitter posts anymore. 2020 is the year of the story.
Make sure your business is on Snapchat, Instagram, and Tik Tok. Create content that spans past one post. You want to keep your viewers engaged.
Curate posts around your business that prompts viewers to click through. In the end, make sure you have a call to action, such as a swipe up feature to make purchases or appointments.
Also, encourage social shares. Come up with contests where they must tag your business and a friend. Set up a selfie opportunity in your storefront and post a hashtag so that visitors share. Think outside of the box this 2020. Your small business will grow because of it.